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Waka Coffee & Tea Medium Roast Premium Instant Coffee (Colombian, 3.5 oz pouch) edges out Starbucks VIA Instant Italian Roast, 8.0 to 6.5. It wins on flavor & cup quality, quality & freshness, value.

Flavor

How they taste.

Starbucks VIA Instant Italian Roast

FruityFloralSweetNutty & CocoaSpiceRoastedGreen & EarthyFermentedCreamyBerryStone FruitCitrusTropicalOrchard & VineDried FruitBlossomTea-likeBrown SugarCaramelizedVanilla & ConfectionNuttyCocoaWarm SpicePungentToast & GrainSmoky & DeepVegetal & UmamiHerbalEarthy & WoodyWineyBoozyFermentedDairy & ButteryBlackberryRaspberryBlueberryStrawberryBlackcurrantCranberryPeachApricotCherryPlumNectarineLemonLimeOrangeGrapefruitTangerineBergamotMangoPineapplePassion FruitPapayaLycheeGuavaGreen AppleRed ApplePearWhite GrapeRed GrapeMelonRaisinPruneFigDateJasmineRoseOrange BlossomHoneysuckleLavenderElderflowerBlack TeaEarl GreyChamomileHibiscusOolongBrown SugarMolassesMaple SyrupPanelaCaramelToffeeButterscotchHoneyVanillaMarshmallowNougatMarzipanCotton CandyAlmondHazelnutPeanutWalnutPecanPistachioCoconutMilk ChocolateDark ChocolateCocoa PowderCacao NibBrownieCinnamonCloveNutmegCardamomStar AniseGingerBlack PepperLicoriceToastMaltGraham CrackerBiscuitCerealSmokyTobaccoRoastyBurnt SugarUmamiFresh GrassSeaweedSweet PeaSpinachMintSageBasilLemongrassEarthyMushroomCedarForest FloorRed WineWhite WinePortWhiskeyRumBrandyFermented FruitKombuchaYogurtButterSweet CreamCondensed MilkOat MilkFruityFloralSweetSpiceRoastedCreamy

Waka Coffee & Tea Medium Roast Premium Instant Coffee (Colombian, 3.5 oz pouch)

FruityFloralSweetNutty & CocoaSpiceRoastedGreen & EarthyFermentedCreamyBerryStone FruitCitrusTropicalOrchard & VineDried FruitBlossomTea-likeBrown SugarCaramelizedVanilla & ConfectionNuttyCocoaWarm SpicePungentToast & GrainSmoky & DeepVegetal & UmamiHerbalEarthy & WoodyWineyBoozyFermentedDairy & ButteryBlackberryRaspberryBlueberryStrawberryBlackcurrantCranberryPeachApricotCherryPlumNectarineLemonLimeOrangeGrapefruitTangerineBergamotMangoPineapplePassion FruitPapayaLycheeGuavaGreen AppleRed ApplePearWhite GrapeRed GrapeMelonRaisinPruneFigDateJasmineRoseOrange BlossomHoneysuckleLavenderElderflowerBlack TeaEarl GreyChamomileHibiscusOolongBrown SugarMolassesMaple SyrupPanelaCaramelToffeeButterscotchHoneyVanillaMarshmallowNougatMarzipanCotton CandyAlmondHazelnutPeanutWalnutPecanPistachioCoconutMilk ChocolateDark ChocolateCocoa PowderCacao NibBrownieCinnamonCloveNutmegCardamomStar AniseGingerBlack PepperLicoriceToastMaltGraham CrackerBiscuitCerealSmokyTobaccoRoastyBurnt SugarUmamiFresh GrassSeaweedSweet PeaSpinachMintSageBasilLemongrassEarthyMushroomCedarForest FloorRed WineWhite WinePortWhiskeyRumBrandyFermented FruitKombuchaYogurtButterSweet CreamCondensed MilkOat MilkFruityFloralSweetSpiceRoastedCreamy

Side by side

Every detail, compared.

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Coffee Reviews score
6.5Fair
8.0Great
Flavor & cup quality30% of score
6.6
7.9
Quality & freshness20% of score
6.9
8.1
Value20% of score
6.3
8.7
Sourcing & transparency15% of score
6.2
6.9
Community love15% of score
6.4
7.9
Community
No ratings yet
No ratings yet
Price per serving
$1.46 / cup$11.68 / 8 packets (0.11 oz / 3.3 g each)
$0.43 / cup$14.99 / 3.5 oz (99 g) pouch
Flavor fingerprint
  • Dark Chocolate
  • Marshmallow
  • Caramel
  • Dark Chocolate
  • Apricot
  • Cedar
Roast / grade
Dark
Medium
Origin
—
🇨🇴 Colombia
Process
—
—
Format
Instant
Instant
Caffeine
Regular
Regular
Brew methods
Just add water, Iced / over ice
Just add water, Iced / over ice
Certifications
—
Kosher
Video reviews
Best for
  • • Starbucks dark-roast fans who travel
  • • Hotel rooms and offices without a brewer
  • • Backpacking and travel
  • • Office or dorm coffee on a budget
  • • Readers upgrading from supermarket instant
Strengths
  • Familiar Starbucks dark-roast flavor in a pocketable stick
  • Sealed single-serve packets travel well
  • 100% Arabica per Starbucks' ingredient list
  • Freeze-dried, single-origin Colombian Arabica with nothing added
  • About 43¢ a cup from the 3.5 oz pouch
  • Dissolves cleanly hot or cold for iced coffee
Watch-outs
  • About $1.46 a cup, expensive for instant
  • Roasty, bitter edge that specialty drinkers dislike
  • Only about 55 mg caffeine per 2 tsp, lighter than a brewed cup
  • Still tastes like instant next to fresh-brewed specialty coffee

FAQ

Quick answers.

Which is better, VIA Instant Italian Roast or Medium Roast Premium Instant Coffee (Colombian, 3.5 oz pouch)?

Waka Coffee & Tea Medium Roast Premium Instant Coffee (Colombian, 3.5 oz pouch) edges out Starbucks VIA Instant Italian Roast, 8.0 to 6.5. It wins on flavor & cup quality, quality & freshness, value.

Which costs less per cup?

Starbucks VIA Instant Italian Roast works out to about $1.46 / cup and Waka Coffee & Tea Medium Roast Premium Instant Coffee (Colombian, 3.5 oz pouch) to about $0.43 / cup, based on typical retail prices when we last checked.

How do you score them?

Both are scored on the same five-factor rubric — weighted for flavor or performance, quality, value, sourcing or build, and community sentiment — using public specs, verified creator reviews and community consensus.