
Nescafé
Gold Espresso Intense Instant Coffee
The viral crema-making instant espresso for at-home iced lattes: smooth and easy, but not real espresso and pricier than basic jars.

Cheap, strong Latin-style dark roast that dissolves hot or cold: a cafecito-and-iced-coffee workhorse rather than a nuanced cup.
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Last reviewed October 17, 2026 by the Coffee Reviews editors · How we score
Cheap, strong Latin-style dark roast that dissolves hot or cold: a cafecito-and-iced-coffee workhorse rather than a nuanced cup.
Café Bustelo's espresso-style dark roast in instant form, now sold in a 7.05 oz plastic jar after a move from glass. It dissolves in hot or cold water or milk and is built to stand up to milk, sugar and ice; Bustelo lists about 70 mg of caffeine per 6 oz serving. In Tasting Table's ranking of nine instant coffees, it outperformed Starbucks, Folgers and Maxwell House.
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How it scored
Cup score out of 10, weighted across five factors.
Strong and smooth for the price per Tasting Table; Whole Brain Coffee panned it, and Redditors range from 'fine' to 'weirdly addictive'.
Mass-market dark-roast soluble coffee in a new plastic jar, with no origin or roast-date detail.
Under $10 for a 7.05 oz jar at the checked price, cheap per cup for a bold espresso-style instant.
No origin, species or sourcing certification disclosed beyond a kosher mark.
A cult pantry staple: camping, baking and r/Coffee threads describe it as surprisingly good for zero effort.
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What people are saying
Verbatim from Reddit, forums and long-term owner write-ups — linked so you can read the full thread.
“Cafe Bustelo instant espresso is the easiest way to make a decent cup of coffee with no fuss.”
“It's fine, not unpleasant. No sourness or bitterness, it's fairly mild. The draw here is the convenience.”
“For some reason Cafe Bustelo is weirdly addictive to me. It’s trash, but in like the best way.”
“On the palate, it arrives strong and robust, yet nuanced and smooth with Latin inspired-flavor notes”
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FAQ
Café Bustelo says there are approximately 70 mg of caffeine per 6 oz serving.
Bustelo says it moved production of this product in-house and its production model does not support glass, so the jar is now plastic; it says the taste is unchanged.
Stir one teaspoon into 6 fl oz of hot water or milk. It also dissolves in cold water or milk for iced drinks.
Alternatives

Nescafé
The viral crema-making instant espresso for at-home iced lattes: smooth and easy, but not real espresso and pricier than basic jars.

Death Wish Coffee
About 300 mg of caffeine per packet from organic, Fair Trade robusta–arabica: built for strength, not nuance.

Swift Coffee
Specialty-grade instant from the company that makes many roasters' instants: sweet, balanced and pricey at about $2 a cup.

Starbucks
Starbucks' darkest everyday roast in single-serve sticks: strong and convenient, but roasty and expensive per cup for instant.