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Naoki Matcha Superior Blend Matcha edges out Jade Leaf Matcha Organic Culinary Matcha, 7.7 to 7.5. It wins on flavor & cup quality, quality & freshness, while the Organic Culinary Matcha is stronger on value and sourcing & transparency.

Flavor

How they taste.

Jade Leaf Matcha Organic Culinary Matcha

FruityFloralSweetNutty & CocoaSpiceRoastedGreen & EarthyFermentedCreamyBerryStone FruitCitrusTropicalOrchard & VineDried FruitBlossomTea-likeBrown SugarCaramelizedVanilla & ConfectionNuttyCocoaWarm SpicePungentToast & GrainSmoky & DeepVegetal & UmamiHerbalEarthy & WoodyWineyBoozyFermentedDairy & ButteryBlackberryRaspberryBlueberryStrawberryBlackcurrantCranberryPeachApricotCherryPlumNectarineLemonLimeOrangeGrapefruitTangerineBergamotMangoPineapplePassion FruitPapayaLycheeGuavaGreen AppleRed ApplePearWhite GrapeRed GrapeMelonRaisinPruneFigDateJasmineRoseOrange BlossomHoneysuckleLavenderElderflowerBlack TeaEarl GreyChamomileHibiscusOolongBrown SugarMolassesMaple SyrupPanelaCaramelToffeeButterscotchHoneyVanillaMarshmallowNougatMarzipanCotton CandyAlmondHazelnutPeanutWalnutPecanPistachioCoconutMilk ChocolateDark ChocolateCocoa PowderCacao NibBrownieCinnamonCloveNutmegCardamomStar AniseGingerBlack PepperLicoriceToastMaltGraham CrackerBiscuitCerealSmokyTobaccoRoastyBurnt SugarUmamiFresh GrassSeaweedSweet PeaSpinachMintSageBasilLemongrassEarthyMushroomCedarForest FloorRed WineWhite WinePortWhiskeyRumBrandyFermented FruitKombuchaYogurtButterSweet CreamCondensed MilkOat MilkFruityFloralSweetSpiceRoastedCreamy

Naoki Matcha Superior Blend Matcha

FruityFloralSweetNutty & CocoaSpiceRoastedGreen & EarthyFermentedCreamyBerryStone FruitCitrusTropicalOrchard & VineDried FruitBlossomTea-likeBrown SugarCaramelizedVanilla & ConfectionNuttyCocoaWarm SpicePungentToast & GrainSmoky & DeepVegetal & UmamiHerbalEarthy & WoodyWineyBoozyFermentedDairy & ButteryBlackberryRaspberryBlueberryStrawberryBlackcurrantCranberryPeachApricotCherryPlumNectarineLemonLimeOrangeGrapefruitTangerineBergamotMangoPineapplePassion FruitPapayaLycheeGuavaGreen AppleRed ApplePearWhite GrapeRed GrapeMelonRaisinPruneFigDateJasmineRoseOrange BlossomHoneysuckleLavenderElderflowerBlack TeaEarl GreyChamomileHibiscusOolongBrown SugarMolassesMaple SyrupPanelaCaramelToffeeButterscotchHoneyVanillaMarshmallowNougatMarzipanCotton CandyAlmondHazelnutPeanutWalnutPecanPistachioCoconutMilk ChocolateDark ChocolateCocoa PowderCacao NibBrownieCinnamonCloveNutmegCardamomStar AniseGingerBlack PepperLicoriceToastMaltGraham CrackerBiscuitCerealSmokyTobaccoRoastyBurnt SugarUmamiFresh GrassSeaweedSweet PeaSpinachMintSageBasilLemongrassEarthyMushroomCedarForest FloorRed WineWhite WinePortWhiskeyRumBrandyFermented FruitKombuchaYogurtButterSweet CreamCondensed MilkOat MilkFruityFloralSweetSpiceRoastedCreamy

Side by side

Every detail, compared.

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Coffee Reviews score
7.5Good
7.7Good
Flavor & cup quality30% of score
6.8
7.4
Quality & freshness20% of score
6.6
7.6
Value20% of score
9.2
8.6
Sourcing & transparency15% of score
7.6
6.8
Community love15% of score
7.8
7.8
Community
No ratings yet
No ratings yet
Price per serving
$0.73 / serving$10.99 / 30 g pouch
$1.25 / serving$24.99 / 1.4 oz (40 g) tin
Flavor fingerprint
  • Earthy
  • Umami
  • Umami
  • Fresh Grass
  • Walnut
Roast / grade
Culinary
Ceremonial
Origin
Uji (Kyoto) & Kagoshima, Japan
Uji, Kyoto, Japan
Process
—
—
Format
Powder
Powder
Caffeine
—
—
Brew methods
Lattes & milk drinks, Iced / over ice
Whisked (matcha), Lattes & milk drinks, Iced / over ice
Certifications
USDA Organic, Non-GMO Project Verified, Vegan
—
Video reviews
Best for
  • • Budget iced and hot lattes
  • • Baking, smoothies and desserts
  • • First-time matcha drinkers
  • • Everyday lattes on a budget
Strengths
  • About $0.73 per 2 g serving
  • USDA Organic and Non-GMO Project Verified
  • Bold flavor that survives milk, syrups and baking
  • About $1.25 per 2 g serving for first-harvest Uji matcha
  • Mild, low-bitterness profile that suits beginners and lattes
  • Very fine powder that whisks easily without clumps
Watch-outs
  • Bitter and harsh as straight usucha
  • Second-harvest leaves; Jade Leaf positions it for recipes and lattes, not straight tea
  • Experienced drinkers find it basic, astringent or bitter as straight usucha
  • Color can lean yellow-green next to pricier ceremonials

FAQ

Quick answers.

Which is better, Organic Culinary Matcha or Superior Blend Matcha?

Naoki Matcha Superior Blend Matcha edges out Jade Leaf Matcha Organic Culinary Matcha, 7.7 to 7.5. It wins on flavor & cup quality, quality & freshness, while the Organic Culinary Matcha is stronger on value and sourcing & transparency.

Which costs less per cup?

Jade Leaf Matcha Organic Culinary Matcha works out to about $0.73 / serving and Naoki Matcha Superior Blend Matcha to about $1.25 / serving, based on typical retail prices when we last checked.

How do you score them?

Both are scored on the same five-factor rubric — weighted for flavor or performance, quality, value, sourcing or build, and community sentiment — using public specs, verified creator reviews and community consensus.