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Jade Leaf Matcha Organic Culinary Matcha
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Jade Leaf Matcha

Organic Culinary Matcha

The $10.99 Amazon staple for lattes and baking: bold, earthy, organic second-harvest matcha that is too bitter to sip straight.

7.5
Good

Coffee Reviews score

See the breakdown →

Community

—/10

Grade
Culinary
Origin
Uji (Kyoto) & Kagoshima, Japan
Cultivar
Okumidori, Hoshun, Okuyutaka, Yabukita
Price per serving
$0.73 / serving
  • Earthy
  • Umami
USDA Organic Non-GMO Project Verified Vegan
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Last reviewed October 17, 2026 by the Coffee Reviews editors · How we score

The $10.99 Amazon staple for lattes and baking: bold, earthy, organic second-harvest matcha that is too bitter to sip straight.

Jade Leaf's Organic Culinary Matcha is a USDA-organic, second-harvest powder from Uji and Kagoshima made for baking, smoothies and lattes, with an earthy flavor and sweet, nutty and umami notes. At $10.99 for 30 g it costs about $0.73 per 2 g serving, and third-party Amazon sales estimates put it among the category's top sellers. Latte makers like its bold flavor and price; matcha purists find it bitter and harsh as straight tea, which is expected of a culinary grade.

Best for

  • Budget iced and hot lattes
  • Baking, smoothies and desserts

What we like

  • About $0.73 per 2 g serving
  • USDA Organic and Non-GMO Project Verified
  • Bold flavor that survives milk, syrups and baking
  • Sizes from 30 g to 1 lb

Watch-outs

  • Bitter and harsh as straight usucha
  • Second-harvest leaves; Jade Leaf positions it for recipes and lattes, not straight tea
  • No published lab results

Flavor profile

What it tastes like.

FruityFloralSweetNutty & CocoaSpiceRoastedGreen & EarthyFermentedCreamyBerryStone FruitCitrusTropicalOrchard & VineDried FruitBlossomTea-likeBrown SugarCaramelizedVanilla & ConfectionNuttyCocoaWarm SpicePungentToast & GrainSmoky & DeepVegetal & UmamiHerbalEarthy & WoodyWineyBoozyFermentedDairy & ButteryBlackberryRaspberryBlueberryStrawberryBlackcurrantCranberryPeachApricotCherryPlumNectarineLemonLimeOrangeGrapefruitTangerineBergamotMangoPineapplePassion FruitPapayaLycheeGuavaGreen AppleRed ApplePearWhite GrapeRed GrapeMelonRaisinPruneFigDateJasmineRoseOrange BlossomHoneysuckleLavenderElderflowerBlack TeaEarl GreyChamomileHibiscusOolongBrown SugarMolassesMaple SyrupPanelaCaramelToffeeButterscotchHoneyVanillaMarshmallowNougatMarzipanCotton CandyAlmondHazelnutPeanutWalnutPecanPistachioCoconutMilk ChocolateDark ChocolateCocoa PowderCacao NibBrownieCinnamonCloveNutmegCardamomStar AniseGingerBlack PepperLicoriceToastMaltGraham CrackerBiscuitCerealSmokyTobaccoRoastyBurnt SugarUmamiFresh GrassSeaweedSweet PeaSpinachMintSageBasilLemongrassEarthyMushroomCedarForest FloorRed WineWhite WinePortWhiskeyRumBrandyFermented FruitKombuchaYogurtButterSweet CreamCondensed MilkOat MilkFruityFloralSweetSpiceRoastedCreamyBlackberryRaspberryBlueberryStrawberryBlackcurrantCranberryPeachApricotCherryPlumNectarineLemonLimeOrangeGrapefruitTangerineBergamotMangoPineapplePassion FruitPapayaLycheeGuavaGreen AppleRed ApplePearWhite GrapeRed GrapeMelonRaisinPruneFigDateJasmineRoseOrange BlossomHoneysuckleLavenderElderflowerBlack TeaEarl GreyChamomileHibiscusOolongBrown SugarMolassesMaple SyrupPanelaCaramelToffeeButterscotchHoneyVanillaMarshmallowNougatMarzipanCotton CandyAlmondHazelnutPeanutWalnutPecanPistachioCoconutMilk ChocolateDark ChocolateCocoa PowderCacao NibBrownieCinnamonCloveNutmegCardamomStar AniseGingerBlack PepperLicoriceToastMaltGraham CrackerBiscuitCerealSmokyTobaccoRoastyBurnt SugarUmamiFresh GrassSeaweedSweet PeaSpinachMintSageBasilLemongrassEarthyMushroomCedarForest FloorRed WineWhite WinePortWhiskeyRumBrandyFermented FruitKombuchaYogurtButterSweet CreamCondensed MilkOat Milk

In the maker’s words

“Earthy, with sweet nutty & umami notes.”

  • Earthy
  • Umami
umami
sweetness
bitterness
astringency

How it scored

The breakdown.

7.5Good

Cup score out of 10, weighted across five factors.

  • Flavor & cup quality30%6.8

    Bold and earthy enough to show through milk and syrup, which latte reviewers like; straight, it is bitter and some r/Matcha users dislike it.

  • Quality & freshness20%6.6

    Certified-organic second-harvest powder that does what a culinary grade should, without ceremonial smoothness.

  • Value20%9.2

    $10.99 for 30 g (about $0.73 per 2 g) and cheaper still in 100 g–1 lb bags.

  • Sourcing & transparency15%7.6

    Origin (Uji and Kagoshima), four cultivars and harvest are disclosed; USDA Organic and Non-GMO Project Verified, though test reports aren't published.

  • Community love15%7.8

    One of Amazon's best-selling matchas by third-party estimates and a common creator latte pick, despite purist criticism.

Creator video reviews

Watch it in action.

3 positive

Independent creators, verified with YouTube and TikTok. We don’t pay for reviews and creators don’t pay us.

What people are saying

From the forums.

Verbatim from Reddit, forums and long-term owner write-ups — linked so you can read the full thread.

“So far, I've tried: Jade Leaf Organic Culinary Grade Premium Second Harvest (didn't really like)”
u/dotmikor/Matcha · 2021-03
“I find the culinary matcha to be more bitter and less creamy. … the culinary matcha has a bit more of a “grassy” flavour. I wouldn’t drink culinary matcha on its own, it would need to be mixed with something.”
u/GrayObliquityr/Matcha · 2021-03
“I bought Jade Leaf culinary grade powder to start experimenting since the ceremonial grade ones are so much expensive. … The color is appalling and I can barely taste the tea flavor.”
u/Lacoetr/MatchaEverything · 2026-10

Details

The particulars.

Origin
Uji (Kyoto) & Kagoshima, Japan
Cultivars
Okumidori, Hoshun, Okuyutaka, Yabukita
Harvest
Second harvest
Color
green
Serving
2 g
Sweetened
No
Ingredients
100% Organic Japanese Matcha Green Tea Powder
Best brewed as
Lattes & milk drinks, Iced / over ice
Certifications
USDA Organic, Non-GMO Project Verified, Vegan
Typical price
$10.99 for 30 g pouch (checked October 2026)
Servings
≈ 15 servings at 2 g (Jade Leaf rates the 30 g pouch at 15–30); 100 g is $25.99 and 250 g is $48.99
Official product page

Community

Member tasting notes & discussion.

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0 member ratings

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Discussion

No discussions yet.

Own Jade Leaf Matcha Organic Culinary Matcha? Ask a question or share your recipe — you’ll be the first.

FAQ

Good questions.

Can I drink culinary matcha straight?

You can, but Jade Leaf positions it for baking, blending and lattes. Second-harvest leaves make it more bitter and earthy than its ceremonial Teahouse Edition, which r/Matcha users find smoother for straight tea.

How much should I use?

For baking, Jade Leaf suggests 1–3 teaspoons of matcha per cup of flour. For drinks, a 2 g (about 1 tsp) serving gives roughly 15 servings per 30 g pouch.

How much caffeine does it have?

Jade Leaf lists 15–25 mg per serving for its culinary grade, about a quarter cup of coffee.

Sources (11)
  1. jadeleafmatcha.com/products/organic-culinary-matcha
  2. jadeleafmatcha.com/products/organic-culinary-matcha.json
  3. jadeleafmatcha.com/pages/our-story
  4. amazon.com/dp/B00PFDH0IC
  5. asinsight.com/report/US/green-tea-matcha
  6. reddit.com/r/Matcha/comments/m71bib/question_from_a_newbie_matcha_enthusiast_what_are/
  7. reddit.com/r/Matcha/comments/lw9ezc/organic_ceremonial_grade_jade_leaf_vs_organic/
  8. reddit.com/r/MatchaEverything/comments/1x0fuzu/am_i_using_the_wrong_matcha_powder/
  9. youtube.com/watch?v=hvbjmIsB_M4
  10. youtube.com/watch?v=1Ryt6p35MeU
  11. youtube.com/watch?v=5OxvajvOMlA

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Jade Leaf Matcha

Organic Culinary Matcha

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